We are providing Digital Marketing Solutions for Commodity and Equity Market. We offer various type of digital marketing for Brokerage Firms in India. Here’s a quick summary of the main goals of each of the few different types of digital marketing
SEO: Increase traffic from search engines
AEO: Increase the download of Mobile App from App search engines
PPC: Increase traffic from search engines
PR: Increase exposure for business
Social Media Marketing: Build customer relationships
Content Marketing: Increase traffic from search engines, exposure, sales & leads
Affiliate Marketing: Increase sales & leads
Viral Marketing: Increase exposure – short term
Influencer Marketing: Increase exposure – targeted
Search Engine Optimization
SEO is a type of marketing which main goal is to get you to rank higher up in Google searches.
SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.
App Engine Optimization
AEO is for your mobile app which main goal is to get you to higher rank in Google, Windows and I-phone Play Stores.
It will increase your App downloads by sustaining the ratings, reviews and other keyword strategies.
Pay Per Click Advertising (PPC)
The ‘sponsored’ links you’ll see in many search engine results. They’ll usually have a note somewhere to let you know they are sponsored. They can also be picture ads featuring on other websites.
When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however, they may also be referring to ads in other search engines too, like Yahoo or Bing.
They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist
Public Relations (PR)
PR is all about exposure – whether that’s in a news article or giving a talk at an event, it’s aim is to get your business well known out there and in the right places.
Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.
Of all the types of digital marketing; PR is most likely to result in the most exposure quickly
Social Media Marketing
Social media marketing covers everything that you might do to drum up business on your social media channels – from Facebook and Twitter to Snapchat and LinkedIn – where ever you’re connecting with your customers socially – it’s social media marketing.
Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.
If you’re considering all the different types of digital marketing – this is likely the one that will help you grow your relationship with your customers fastest.
Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to infographics – but most often it’s blog content on your website, driving new traffic through search engines like SEO.
Content marketing is the ultimate type of digital marketing – because it includes all the best stuff, working in harmony
Affiliate marketing is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. The ‘commission’ is determined entirely by you; some organizations offer a percentage of the sale made, others offer a flat rate per product.
Viral marketing is when you do something either incredibly weird, hilarious or “on trend” in a current popular topic, which gets you noticed and shared – a lot. It usually causes a big spike in traffic to your website over a short period of time.
Influencer marketing is where you drive sales by striking a deal with someone who already has a following and “influences” your target market.